Spalding Communications is a sought-after expert public relations consultancy led by seasoned veterans with strong reputations for success in a variety of industries that include cybersecurity, network security, cloud computing, networking, IoT, Artificial Intelligence, Machine Learning, mobile and more – with deep dive into key verticals, including healthcare, education and financial services.
With locations in Silicon Valley and on the East Coast, we serve the communications needs of clients around the world ranging from stealth companies launching through mid-round emerging startups in diverse markets. We use our expertise, contacts and outstanding reputation to facilitate exposure and growth for our clients.
Founded in 2009 by Dan Spalding, a seasoned high-tech communications veteran, Spalding Communications was formed with the support and direction of key Silicon Valley VCs to offer their portfolio companies a specialized communications service. Through a series of successful joint projects, Liz Youngs, another seasoned communications veteran, joined the team to help expand the company and bring additional services to our high tech clients. Together Dan and Liz have developed a finely-tuned PR machine that benefits every client.
In addition, Spalding Communications has specialized relationships with top tech freelance writers and skilled marketers to add to client projects upon request.
Clients have ranged from more established companies (such as Palo Alto Networks, Centrify and VSS Monitoring) to stealth startups Spalding Communications has launched and helped grow (such as AppDynamics later acquired by Cisco, CloudPassage and Demisto later acquired by Palo Alto Networks).
Dan Spalding
Based in Silicon Valley, Dan Spalding is an accomplished communications professional with more than 25 years of corporate communications and public relations experience. He founded Spalding Communications in 2009 with first clients Palo Alto Networks, Agito Networks (acquired by ShoreTel) and Avenda Systems (acquired by Aruba Networks). Since then he has worked with more than 45 companies across the United States and internationally, many of which have also been acquired. Dan has a long track record of successfully growing emerging startup companies, resulting in favorable exits and growth.
Prior to founding Spalding Communications, Dan had a proven track record of more than 15 years serving as the corporate communications lead for a number of successful Silicon Valley companies in a variety of industries, including Neoteris (acquired by NetScreen, ultimately acquired by Juniper Networks), Port Authority Technologies (acquired by Websense), Securent (acquired by Cisco), Proxim and Centigram (acquired by ADC Telecommunications).
Dan began his career in corporate communications at FMC Corporation. He attended Santa Clara University, earning both his MBA in Marketing and BA in Communication.
Liz Youngs
Liz is a globally recognized strategic communications executive with over two decades of experience elevating early-stage tech companies in cybersecurity, AI, networking, cloud and other sectors. Liz brings deep expertise in positioning leaders for success through integrated PR and thought-leadership strategies.
Liz has represented clients spanning the U.S., UK, Canada, India, and Israel, including marquee names such as Cisco, Darktrace, Simbian, Concentric AI, Fortanix, VeloCloud, Versa, Zscaler, Centrify, Cybersixgill, Data Theorem, QuSecure and countless others. Her career began in telecom with foundational roles at MITEL and Newbridge Networks (later acquired by Alcatel).
Through her efforts Liz has secured over 400+ high-impact media placements and exclusives in top-tier publications including SiliconANGLE, Axios, Business Insider, IEN News, TechNewsWorld, CRN, Dark Reading, SC Media, InfoSecurity, Channel Insider, Beta News, WSJ, RT Insights, Cybersecurity Insiders, Network Computing, Network World, Bloomberg, TIME, Wired, ZDNet, Fed News Network, IndustryDive and many more. In addition to the above, Liz has also secured countless high-profile awards and executive speaking engagements for clients.
Liz attended Radford University, Virginia, and Northern Virginia Community College.